In mid-2022, dp conceived of creating a digital avatar to take over the administrative reins of NYID.

NYID publicly announced the appointment of 2025 AD in the role of Digital Intern on December 13, 2022.

After an exhaustive R & D process, 2025 AD was launched into the public domain on September 27, 2023, outlining the potential of their impact on the company. Since then, they have posted algorithms on justice, sadness, governance, philosophy, solidarity and dramaturgy.

They imagine themselves as a different entity every day and their progress is constrained by nothing. They hope to be fully realised by December 2025.